Have you ever thought Google Adwords can be used to boost your SEO? If not, here are the points to prove how Google Adwords support SEO to boost your website conversion rate.
Can Google Adwords impact my SEO ranking?
You might have pondered over this question. Before giving a straightforward “yes” or “no”, let’s start with the brief intro of both Google Adwords and SEO.
Starting with Google Adwords, it is a Pay Per Click (PPC) or paid advertising service by Google for businesses willing to display ads on Google and its advertising network. For example, your advertisement can be placed on the top Google Adwords lets online businesses to fix an advertising budget and only pay when user clicks on your ad.
On the other hand, SEO or Search Engine Optimization is an online marketing tactic to increase the visibility of web page by drawing organic traffic.
So, it means that Google Adwords and SEO are two different online marketing aspects with common purpose—to improve your page visibility.
That’s the brief intros of both Google Adwords and SEO!
Now, let’s back to the main question—Can Google Adwords impact my SEO ranking? Yes, it can! Although it doesn’t have any direct connection with SEO, Google Adwords can still influence your SEO. Let’s see how…
Make Your Keyword Research Smarter
Keyword research is the lifeline of SEO which is usually done with Google’s Keyword Tool. And it is equally true that the tool doesn’t provide 100% accurate data. Relying only on Google Analytics means that you are far away from your deserving ranking as it provides you the ranking words, and not the words you should target. It is a good idea to explore your Adwords campaign data to strengthen your keyword research. You can use ‘Search for New Keyword and Ad Group Ideas’ in the Google Keyword Planner to know high performing keywords.
You can pick a broad keyword and then narrow it down to get something specific, but not too specific as it affects your relevant traffic.
For example, organic coffee tends to perform better as it is neither too specific like “health benefits of organic coffee” nor too common like “coffee”, if your webpage is all about health benefits of organic coffee. Make sure to check the search volume and the competition level of keywords while choosing them from Keyword Planner.
Guiding You to the Right Keyword
Picking a keyword from the planner is not enough. Instead, you need to test them on various metrics to know if they can really work for you. With the help of Google Adwords, you can know which keyword has the highest bouncing rate, thereby saving your time and efforts.
Helps You in Content Tweaking and Optimization
Besides helping you choosing right keywords, Adwords can be useful in optimizing your website content. You can use CTR On Ads which tells you which headline or description is likely to be clicked most.
- You can modify your content accordingly for meta tags, on page headlines and meta descriptions.
- You can use CTR on Keywords to know the relationship between a search term and the ad text.
- Use CPC to find the expensive keywords which have high bid suggestions. Remember, expensive keywords are more valuable and can give you a strong lead.
- Adwords also tells you which ads are getting most clicks. In this way, you can get an idea to create successful ad campaigns and headlines for your page.
Good for Your Long Tail Keywords:
Long tail keywords are important as they are descriptive and tend to fetch more targeted traffic to your website. However, they are somehow skipped or you don’t get right long tail keywords with Keyword Planner. Well, using Google Adwords can serve a purpose as you can end up with valuable long tail keywords.
For a Better Geographic Targeting
Google Adwords is also useful for geographic targeting, an important aspect of SEO. You can use Google Analytics to figure out the conversion rate of the traffic receiving from different locations. Obviously, you find a huge difference in the conversions for the same keyword among the nations. In this way, you can find out the best nation having good conversion rate, and leverage that by creating local pages and geo specific keywords for that nation.
Helps in Better CTR (Click Through Rate)
How can you make people click on your hyperlinks or advertisements on the web page?
All it takes catchy lines and convincing titles. Right? Google Adwords can help you increase your CTR as you can get an idea to generate clickable ad title and description.
For example, you can upgrade your ad tittle and description till you find desired results with the help of Adwords campaign. No doubt, it would be patience testing and time consuming as well, but in the long run you will find the working combination of a title and description.
You can also read: Google Extends Title and Descriptions Length
Boosting Your Online Presence:
On the basis of abovementioned points, you’ve understood that Adwords helps your SEO campaigns to bear better results. Apart from that, a solid Adwords presence will promote brand search activity, which in turn enhances your organic rankings.
In this way, Google Adwords can be the great aid for your SEO campaign to get good rankings and more visitors. For that, make sure you have created strong SEO strategies and good Adwords planning.
