Let’s start with some points on how real estate buyers have become digital lovers:
- In this digital marketing era, the modern home searchers and renters expect that a real estate company should be on social media.
- It is a fact that 58% of all the buyers found home on their mobile device these days and maximum customers use social media
- There is no doubt that property lovers spend their maximum time, on the internet and especially on social media for example Facebook.
The value of digital or social media marketing in real estate transactions has not escaped the attention of property dealers in India as well.
The real estate market makes a strong come back in 2018 in India. Now it’s the best time for a real estate company to merge their innovative strategy for real estate and digital marketing. With the passage of time digital platforms such as Google and Facebook have become an effective medium for real estate businesses. Even the inbound marketing tools like HubSpot are in trend these days and if used appropriately can get immense profit for real estate industry. It was one of the most appreciated tools in the latest DigiMarCon conference (digital marketing conference APAC Singapore 2018).
This is a fact that the real estate industry has changed extremely in the last ten years. Buying or renting the property used to be pushed by a professional group of people or spread through communication or connections. These days 90 percent of property buyers look in the internet to find a good housing deal. Just a few years back the marketing team of a real estate company was told to list the property on 99acres.com or magicbricks.com. The realtors also believed in following the best SEO practices on their websites. But this is not enough in today’s digital world.
So let’s know some facts about how real estate agents are getting the new leads in today’s digital and social media marketing world?
- Landlords are altering the way they list the apartments by choosing digital listings and recommending virtual viewings.
- Real estate companies are using online appointments for in-person visits.
- Approximately 51 percent of home-buyers and renters are using online videos to analyze the property, its surroundings and basic amenities. Renters and buyers are also basing their judgments on Google Places reviews.
Now Here We Know Where Real Estate Digital Psychology is Going!
A Realtor Should Understand That-
- It is better for a real estate company to get excellent in their digital marketing skills or hire a result oriented digital marketing company.
- They have to change their way of thinking from hiring marketers with brick and motor approach to hiring a team of digital marketing professionals otherwise their business will undergo a rough phase in the remote future.
Let’s discuss some of the hot trends which will shoot real estate market in present and upcoming era.
What Is The Relationship Between Artificial Intelligence And Real Estate?
One of the brimming innovations of the 21st century is artificial intelligence. Not surprisingly AI has and is going to boom and impact real estate marketing in a digital world. To find the correct deal was ranked highest among all generations as the most problematic step in purchasing the property.90% of real estate agents communicate through smartphones, emails marketing campaigns, text messaging etc. in order to get the right customer for the right property.
Now an Artificial Intelligence can help to track the best properties for different searcher making the things easier.
- Artificial Intelligence algorithm will make the email marketing campaigns more organized and personalized, which will help to target individual customers.
- The best part of AI is that it never sleeps. This implies that you can use AI-based bots to give 24/7 coverage to customers who hopped on your website or your social networking profiles.
- The AI will take care of giving the personal touch to every customer and will synchronize your marketing efforts in a perfect way that it can aggregate the data and find out what will work best at every crucial decision. For example, it can track its messaging and the images it used based on your individual customers.
Now the question is how important it is for a real estate company to adopt an AI friendly tool like HubSpot?
- With Hubspot’s chatbot tool, you can lighten the load of your real estate team and can build long-term relationship with your client.
- A real estate agent can even choose a template based on their bot’s goal, and start the process with the help of HubSpot.
Why Should Real Estate Companies Adopt Inbound Marketing? And Why Hubspot?
Here are five reasons:
- For online presence
- Good at targeting return customers
- To Build trust with prospects
- In order to stay well connected with leads
Now let’s know, why HubSpot is one of the most preferred tool for real estate industry?
- HubSpot software is totally for inbound strategy
- This is the best tool to attract visitors
- In order to turn the visitors into leads
- With the help of HubSpot a realtor can understand buyer’spersonality, which will help him to understand exactly who is he marketing to as well as what are the challenges and goals related to the specific customer.
- Strategizing your target customer with the help of HubSpotwill definitely help you to give the direction to your content development as well as trigger your complete inbound strategy.
- Without a proper content marketing tool, your digital marketing strategy is not going to work in the long run. HubSpot has a remarkable content marketing tool.
- HubSpot’s content strategy tool will help you to find the relevant topics for your real estate business blogs.
You can try Hubspot’s marketing software free for 30 days and can see how effective it is for business growth.
Social Media Marketing And Paid Ads For The Real Estate:
With the passage of time, digital platforms such as Google, Facebook, and many other social networking websites have developed into advertising businesses.
Average time spent by consumers on social media websites is increasing day by day.
Therefore a real estate agent or a property dealer should understand consumer behavior before starting an online campaign for their company or assign this job to an analytical digital marketing firm.
Now let’s understand in nutshell,how some popular social media networking websites influenced real estate companies:
- With Facebook, you can have a business page or run sponsored posts of the blogs you’ve written about the property mentioning your brand, home videos featuring local real estate availabilities, property related events around your area, and advertisements of all the homes you are selling.
- Another popular medium is Instagram. There are 800 million users of Instagram, and their number is increasing. It is owned by Facebook. It is a place for the photo, videos, and captions. Instagram is the best place for real estate companies to showcase their property.
- Snapchat is another way for property agents to connect with their potential customers. Millennials love Snapchat but demographic data shows that other age groups are also popping up. There are many features available on Snapchat but by far the most suitable for the real estate firms is the geo filter feature.
- Twitter is a beneficial networking website for real estate agents. They can get involved with their customers and influencer. Realtors can make a content strategy for the tweets, photos and video on the basis of their targeted customers.
- LinkedIn is all about developing an understanding with your like-minded influencers and real estate professionals.
- Of all the video platforms, YouTube is the boss. YouTube is extremely popular in the online social media engagement world. YouTube, a video-sharing site should be part and parcel part of any Real estate business’s digital marketing strategy.
Real Estate and Affiliate Programs
Real estate is one of the most productive and very well paid markets available for affiliates in 2018.
A real estate agent can increase his sale without any cold calling or pasting pamphlets. They can simply put an affiliate link on their website. They can also add the link at the bottom of their emails or can post it on their social media accounts.
This process will help you to market your company’s brand, and your property listings.
We at KVR Webtech help builders to tie up with brokers and property dealers for their affiliate programs, which in turn benefits all the parties in terms of commission.
Our business oriented affiliate program strategy is totally aimed at real estate investment opportunities. We have team of professionals, dedicated 24/7 to increase your affiliate earnings.
In 2018, with the availability of advanced social ad campaigns and automation features, real estate marketers will get connected to new customers and can use options that were not there in the past.
In the recent years, India’s younger generation is getting more aggressive in buying houses more seriously than ever, as long as they fit a certain price range.
“The young professionals are less focused on size and look for homes close or well-connected to their workplaces to cut commute. Compact homes are also low on maintenance and are budget-friendly,” according to a report.
In order to understand this type of data about consumer’s behavior, age, and demographic impact a real estate company requires an up to date digital marketing firm to increase their buyers and renters list.
KVR Webtech worked closely with the NK Sharma Group and Sushma Buildtech Limited one of the renowned realtors and helped them to strategize their digital marketing plan to outreach their customers with advanced and Artificial Intelligence based social media marketing tactics
You can find out which digital marketing and web solution strategy will be best to increase online presence of your real estate business by taking the leverage of our free website evaluation services.
Our team of professionals’ expertise in understanding and strategizing realtors needs and make them aware about how the latest digital marketing trends will influence their customer’s behavior.
Need Digital Marketing Services for your Real Estate Business in Chandigarh?
Author: Aarti Sharma
I worked with Yellowpage Singapore as SEO Strategy Manager and iProperty Singapore as Internet Marketing Manager. I was employee of Currency Solutions in Central London, UK as Search Engine Optimisation Specialist Currency Solutions. My previous experience is with MNC’s from USA and UK, in India as a Web Marketing Associate and Business Development Associate.